The Soonta
Story

SOONTA

Our short but tasty story

Once upon a time, way back in 2008, the Soonta journey began with a teeny-tiny shop on Waymouth Street. We had a simple mission: to eat tasty, eat healthy, and make the world a happier place, one meal at a time!

Flash forward almost 15 years, and we’ve grown like a beanstalk, with 19 franchise stores sprouting up all around South Australia and Queensland. We’re like the little eatery that could!

But even as we’ve grown and evolved, one thing remains constant: our purpose is still as simple and as pure as the day we started. We believe that food is more than just fuel for our bodies – it’s a way of bringing people together, sparking joy, and spreading love.

So whether you’re a die-hard Soonta fan or a newbie to our deliciousness, join us in our mission to Eat. Love. Food. Fun. Let’s make the world a happier (and tastier) place, one meal at a time!

Our Mantra

At Soonta, we’ve got a mantra we live by: Healthy life, happy life. And let’s be real, food plays a huge part in that happiness!

We believe that balance is the key to living our best lives, and that starts with what we put on our plates. Our menu is a fusion of Vietnamese inspiration and Australian innovation, all geared towards nourishing both our bodies and our souls.

And we’re not just talk – we walk the walk, too. We’re committed to sourcing our ingredients from local suppliers whenever possible. Because supporting our community is just as important to us as making delicious food.

So join us on our quest for balance and happiness, one meal at a time. Whether you’re a loyal regular or a curious newbie, we can’t wait to serve you up some of the tastiest, healthiest, and happiest food around!

Behind The Brand

Our founder, School Time, came up with our name back in 2008, inspired by the Asian slang word ‘Soonta’, which means ‘that’s so good’ – and trust us, it really is! From our Banh Mi and Bun Bowls to our Cold Rolls, every bite is a sensory explosion that will leave you craving more. So go ahead, take a bite, and experience the magic of Soonta for yourself!

Our Logo's Origin Story

Our Soonta logo represents our ability to reinvent, renew and refresh, whilst remaining true to our origins. Our motif of a hybrid duck and dragon showcases the blend of East and West in Vietnamese fusion, with the flavourful mix of our food traditions with both Asian and French cultures. The duck illustrates our nutritious and tasty food, while the dragon personifies prosperity, power, and strength.